When your audience are throwing their own phones at you as part of a festival bottling it’s fair to say they aren't exactly keen...
However speaking in the new issue of Q, Bring Me The Horizon explain that having been being pelted with all sorts of objects during their first ever Reading Festival set, they have since become one of the few acts to win over the notoriously partisan crowd.
“I’ve seen bands go from loved to hated but once your band is hated that much, it’s really hard to convince people otherwise,” frontman Oli Sykes tells Q’s Niall Doherty in our new issue – on sale now in print and on digital – recalling the his band’s first appearance – and bottling – in 2008.
Yet despite initial purist disapproval, the Sheffield band since become one of British metal’s best-loved acts.
“Going back and seeing the whole place go fucking mental for us, I can’t think of a band who’ve done that before,” suggests Sykes of their subsequent Reading successes. “Now we’re celebrated as a British metal rock band. We’ve turned it around.”
Get Q355 in print or on digital now for the full Bring Me The Horizion feature.